This is a big statement about how strategy makes a difference.

1. BMW/MINI was looking to expand their sponsorship portfolio for their loyalty event called MINI TAKES THE STATES, now in its tenth year. With no specific historical playbook to reference, my challenge was to determine how to offer an attractive package encompassing a platform for on-site activations, connecting brands to MINI audiences through social and digital channels.

2. BMW/MINI was looking to expand their sponsorship portfolio for their loyalty event called MINI TAKES THE STATES, now in its tenth year. With no specific historical playbook to reference, my challenge was to determine how to offer an attractive package encompassing a platform for on-site activations, connecting brands to MINI audiences through social and digital channels.

This is a big statement about how events make a difference.

1. BMW/MINI was looking to expand their sponsorship portfolio for their loyalty event called MINI TAKES THE STATES, now in its tenth year. With no specific historical playbook to reference, my challenge was to determine how to offer an attractive package encompassing a platform for on-site activations, connecting brands to MINI audiences through social and digital channels.

2. BMW/MINI was looking to expand their sponsorship portfolio for their loyalty event called MINI TAKES THE STATES, now in its tenth year. With no specific historical playbook to reference, my challenge was to determine how to offer an attractive package encompassing a platform for on-site activations, connecting brands to MINI audiences through social and digital channels.